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AI DevSummit 2025 + DeveloperWeek Leadership 2025
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PRO Session: Product Oriented Software Engineering (POSE): A New Era of Software Development
Wednesday May 28, 2025 10:30am - 10:55am PDT
DeveloperWeek Leadership Main Stage
Andrew Park, Edensoft Labs, Founder

Imagine an engineering culture where teams move faster, stay aligned with product goals, and take ownership—without sacrificing technical excellence. Product-Oriented Software Engineering (POSE) redefines engineering’s role by transforming software engineers into Product Engineers who take ownership of both technical execution and strategic product alignment.

Traditional development models often struggle with misalignment, inefficiencies, and process-heavy workflows. Engineers can find themselves in reactive cycles, managing handoffs, resolving miscommunications, and navigating product decisions without full visibility into the bigger picture. POSE eliminates these inefficiencies by embedding product awareness into engineering teams and introducing the Flex Engineer role—a key enabler of real-time collaboration and technical alignment.

By acting as a bridge between product and engineering, the Flex Engineer ensures smooth execution, prevents bottlenecks, and provides timely insights based on continuous awareness of engineering progress. This role, combined with real-time collaboration, deep product understanding, and technical ownership, enables engineering teams to operate with greater autonomy, efficiency, and strategic impact—while maintaining seamless alignment with product vision.

Why POSE Matters to Engineering Leaders
• Faster Execution: Engineers make informed decisions without constant Product Manager input.
• Less Rework, More Impact: Product Engineers align with business goals, reducing misalignment and wasted effort.
• Optimized Engineering Flow: Fewer meetings, less Jira overhead, and more time for deep work.
• Stronger Technical Voice: Engineers influence product strategy early, ensuring smarter technical trade-offs.
• Real-Time Alignment: The Flex Engineer bridges product and engineering, preventing miscommunication.

This approach isn’t theoretical—it’s a proven methodology that has been implemented and refined over nearly two decades at G3 Technologies. POSE has been refined over nearly two decades at G3 Technologies, enabling teams to ship faster, smarter, and with greater autonomy.

Join this session to explore how POSE enables engineering teams to move faster, stay aligned with product goals, and take ownership of both execution and strategic impact. Learn how this approach enhances collaboration, reduces misalignment, and empowers engineers to deliver high-quality products with confidence.
Speakers
avatar for Andrew Park

Andrew Park

Founder, Edensoft Labs
Since joining G3 Technologies as a startup, Andrew has worn two hats simultaneously: Engineering Leader and Product Leader, leading cross-functional teams to deliver software that delights customers. Since 2006, he has shaped and refined Product Oriented Software Engineering (POSE... Read More →
Wednesday May 28, 2025 10:30am - 10:55am PDT
DeveloperWeek Leadership Main Stage
  DeveloperWeek Leadership

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