9:00 AM - 9:30 AM Welcome + Networking (Breakfast)
9:30 AM - 10:20 AM - Panel 1: Be Where the Developers Are Developers often rely on one another to help evaluate new technologies, dev tooling, and programming ideas. How can marketing teams engage in these conversations without being perceived as invading their space? Our panelists will discuss their tactics for finding where developers share their knowledge and their tactics for supporting and informing these conversations.
1. Michael Ortega, Head of Marketing @ Predibase 2. Yolande Poirier, Senior Manager, Developer Community @ Neo4j 3. Bo English-Wiczling, Senior Director @ Oracle 4. Surbhi Rathore, CEO & Co-founder @ Symbl.ai Moderator: Ziwei Chen, Senior Developer Marketing Strategist @ Catchy
10:20 AM - 10:30 AM - Break
10:30 AM - 11:20 AM - Panel 2: Building a Developer Community We often speak of the “Developer community” as if it’s a homogenous group of technical experts. In reality, it’s a collection of various communities consisting of unique individuals with differing experiences and skillsets - some of whom never cross paths with one another. Dev marketing teams dream of tapping into these communities by building a subset of developers devoted to their products and services, but often struggle to break through. Our panelists will explore how they have encouraged community among their developer audiences, the benefits it has brought for their organization, and the support these communities provide to the technical practitioners who belong to and engage deeply with them. 1. Ojus Save, Developer Advocate @ Zoom 2, Pat Patterson, Chief Technical Evangelist @ BackBlaze 3. Stephen Chin, VP of Developer Relations @ Neo4j 4. Anthony Lusardi, Developer Relations Engineer @ LibLab Moderator: Ziwei Chen, Senior Developer Marketing Strategist @ Catchy
